Collection: Welcome to Fitch Mean Fragrances

Introducing Fitch Mean Fragrances, a new unisex fragrance collection created for those who believe scent is more than just a finishing touch—it’s part of your presence, your identity, and your story.

The collection begins with two signature fragrances: Vice by Fitch Mean and Magic by Fitch Mean. Each fragrance was created to offer its own distinct experience while embodying the luxury, confidence, and individuality that define the Fitch Mean name.

Whether you choose Vice, Magic, or make them both part of your collection, Fitch Mean invites you to experience fragrance differently—luxuriously, confidently, and unapologetically you.

Fitch Mean Fragrances — Wear the experience. Leave the impression.